Tags: Header Bidding For Publishers

- READ TIME: 2 min, 50 sec
August 23, 2018 Posted by: Aravindhan Anbalagan
Know the Pros & cons of header bidding for Publishers
What is header bidding? Header bidding, known as pre-bidding or advanced bidding, is a smart technique used in programmatic advertising and is an alternative to the Google “waterfall” model. It allows advertisers to contest in the reserved and unreserved inventory of publishers th...