About the client
“Big Fundraising Ideas is a leading fundraising solutions provider helping schools and organizations across the U.S. launch high-impact campaigns. Their website drives revenue by supporting product discovery, lead capture, and customer engagement at scale.”
The platform needed to scale efficiently with growing campaigns and deliver a seamless experience for diverse user segments. High performance, personalization, and integration with marketing tools were critical for business growth.
What we did?
Executed staged Drupal upgrades from 7 → 11 without disrupting revenue
Redesigned UI with component-based layouts for consistent branding
Boosted conversion rates and average order value (AOV)
Personalized product experience for higher engagement
Integrated Zoho CRM and Stamped.io for lead management and reviews
About the project
The client’s legacy Drupal platform limited scalability, marketing agility, and personalization. A direct migration risked downtime, revenue loss, and SEO impact. Challenges included outdated modules, rigid layouts, manual lead follow-ups, limited personalization, and performance bottlenecks.
We implemented phased migrations with parity checks at each version upgrade. UI/UX redesign sprints introduced component-based layouts, and CRO experiments optimized CTAs, forms, and product pages. Personalized modules improved relevance, while structured data, clean URLs, and technical SEO enhancements safeguarded organic visibility. CRM integration automated lead capture and follow-ups, and ratings/reviews features boosted trust and engagement.
- Improved site
Performance
- Streamlined Content
Personalization
- Automated Lead
Management
Client’s challenge
The platform was running on legacy Drupal, limiting scalability and marketing agility. A direct migration risked downtime and SEO loss. The client needed a staged upgrade that balanced performance, CRO, and personalization. Key pain points included:
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- Conversion rate increased by 28%
- AOV grew by 21%
- Page load speed improved by 43%
How the Features Impacted the Client’s Business
The phased Drupal 11 upgrade transformed Big Fundraising Ideas’ website into a faster, smarter, and more agile platform. Optimized CTAs and personalized product experiences made content more engaging and relevant for users, while component-based layouts streamlined content creation for editors.
Enhanced page performance and Core Web Vitals provided a smoother browsing experience, and structured data with clean URLs improved discoverability. Integration with Zoho CRM automated lead management, simplifying workflows, and user reviews increased engagement and product discovery. Overall, the upgrade reduced technical debt and created a more flexible, conversion-focused platform ready for future growth.
