Client’s Objectives
- Execute multi-stage upgrades from Drupal 7 to 11 without revenue disruption
- Refresh UI design and ensure consistent branding across all stages
- Boost conversion rates and average order value (AOV)
- Personalize product experience for higher relevance and engagement
- Maintain ongoing marketing and SEO performance during transitions
Client’s Challenge:
The platform was running on legacy Drupal, limiting scalability and marketing agility. A direct migration risked downtime and SEO loss. The client needed a staged upgrade that balanced performance, CRO, and personalization. Key pain points included:
- High dependency on outdated modules and rigid layouts
- Potential revenue impact during upgrade cutovers
- Inefficient lead management and manual follow-ups
- Limited product personalization options for different buyer segments
- Performance and SEO bottlenecks affecting discovery and conversions
The Solution We Implemented:
We delivered a phased upgrade from Drupal 7 to Drupal 11—ensuring each stage improved stability, performance, and conversion potential.
Technology Stack:
- CMS: Drupal 11 (upgraded through 7 → 8 → 9 → 10 → 11)
- CRM: Zoho CRM
- Reviews Integration: Stamped.io
Key Implementation Highlights:
- Staged migrations with parity gates at each version upgrade
- UI/UX redesign sprints using component-based layouts
- CRO experiments on CTAs, forms, and product detail pages
- Seamless Zoho integration for lead capture and CRM sync
- Personalized product modules based on buyer interest and behavior
- Structured data, clean URLs, and technical SEO enhancements
- Ratings & reviews integration to build trust and social proof
Impact on Client’s Business:
The phased upgrade drove measurable revenue and marketing improvements:
- Conversion rate increased by 28% and AOV grew by 21%
- Page load speed improved by 43%, boosting Core Web Vitals scores
- Organic visibility rose by 32% with structured data and clean URLs
- CRM integration reduced lead follow-up time by 50%
- User reviews increased engagement, lifting product discovery by 26%
- Tech debt is reduced, making future enhancements faster and easier
Closing thoughts
By upgrading in controlled phases, Big Fundraising Ideas achieved growth without risking revenue. Their site is now faster, smarter, and more conversion-focused. A modern UI, targeted personalization, and tight CRM integration turned their platform into a powerful marketing and sales engine—ready for continued scale.
Still on legacy Drupal?
Let’s talk. We’ll help you upgrade with zero revenue dip.