Digital Marketing

Our PPC Campaigns

Google Shopping Ads

Our feed automation software will update inventory feed of your website to Google Merchant center. Our product feed-based approach keeps us well informed of on inventory level changes. As a leading digital marketing agency, we only choose the precise set of attributes users will search for, while looking for your product.

Text Ads

Text ads are still the primary choice for users. When it comes to finding products through search results. With expertise in social media marketing, we make your ad copies more informative and trust worthy. We add suitable extensions that tag click-yielding information like discounts and reviews.

digital ad
Display Ads

We kick start our campaign by placing your product ads in appropriate websites. Display ads are preferred for targeting everyone. But, with a Drupal digital marketing agency, we can devise display ad campaigns targeted at creating a first impression of your brand.

Video Ad
Video Ads

We leverage on user interest towards watching videos. With our experience from SEM services, we place video ads in pre-roll, mid-roll and post-roll slots for maximum reach during search results. A cumulative effect will be created when display and video ads are combined in VOD platforms. This will increase your brand’s connect with target customers.

Retargeting Ads
Retargeting Ads

Customers tend to navigate away from your website if they are not in a mood to buy. Our vast experience in digital marketing for Drupal sites retargeting campaign will make customers remember your brand when they search for a product.

Our Strategies

From custom modules to new website build, our Drupal developers can ship quality code for any requirement.

Contact our Drupal Developers

Our iterative approach identifies the target audience based on their buying intentions. We classify intents as per research phases such as awareness, discovery and buying. Then, we create ad copies with customer intent-based keywords.

We identify the strategy that works well for the clients based on the industry and products sold. For instance, seasonal campaign for a winter clothing brand is a great strategy. For a travel gear brand we recommend a year-long campaign.

The smarter the bidding strategy is, the better visibility your ads get. Our bidding strategy takes many factors. This includes time of ad display, competitor’s bid and more. We optimize performance on-the-go. We tweak ad copies, check conversions rates and CTRs.

We create Ad groups and plan keyword usage based on seasonal requirements. Search trends fluctuate under changing customer preferences in different seasons. We target products or top sellers that align well with current search trends.