Our iterative approach identifies the target audience based on their buying intentions. We classify intents as per research phases such as awareness, discovery and buying. Then, we create ad copies with customer intent-based keywords.

We identify the strategy that works well for the clients based on the industry and products sold. For instance, seasonal campaign for a winter clothing brand is a great strategy. For a travel gear brand we recommend a year-long campaign.

The smarter the bidding strategy is, the better visibility your ads get. Our bidding strategy takes many factors. This includes time of ad display, competitor’s bid and more. We optimize performance on-the-go. We tweak ad copies, check conversions rates and CTRs.

We create Ad groups and plan keyword usage based on seasonal requirements. Search trends fluctuate under changing customer preferences in different seasons. We target products or top sellers that align well with current search trends.