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Client’s Objectives
- Modernize the outdated Drupal 7 platform with a dynamic, responsive design
- Simplify content updates and product management through a custom backend
- Improve website speed and user experience to enhance conversions
- Implement a future-ready platform that supports integrations and scalability
- Add eCommerce and CRM capabilities to streamline online ordering and engagement
Client’s Challenge:
When Big Fundraising Ideas approached us, their website was built on Drupal 7, using static pages with basic design and limited functionality. The site was:
- Difficult to manage: Content changes had to be made manually on each page
- Visually outdated: The design failed to support modern user expectations and conversion standards
- Non-competitive: Rivals offered more engaging digital experiences, impacting customer retention
- Lacking flexibility: No commerce or review functionality, and minimal integration capabilities
- Hosted on AWS, but underutilizing its scalability potential
The Solution We Implemented:
We executed a full-site redesign and migration to Drupal 10.3.2 , hosted on AWS. Our solution transformed the website into a dynamic, secure, and user-friendly platform focused on performance, ease of use, and scalability.
Technology Stack:
- CMS:Drupal 10.3.2
- Server:AWS
Key Implementations:
- Dynamic website with best-in-class UI/UX design tailored for the education sector
- Drupal Commerce customization with one-step checkout to enhance sales efficiency
- Custom webforms and product detail page (PDP) enhancements for higher engagement
- AI-powered chatbot for customer support and lead generation
- Integrated CRM for managing user interactions and sales funnel tracking
- Product review functionality to build trust and improve SEO
- Performance optimization across devices, improving Core Web Vitals
- Tailored admin dashboard for non-technical users to easily manage content and inventory
Impact on Client’s Business:
The project yielded significant improvements across the board:
- 67% improvement in site speed — load times increased from 45% to 75%, enhancing user experience
- 30%+ boost in conversion rates — driven by better UI, checkout flow, and CRO best practices
- 100% improvement in content management efficiency — enabled non-tech teams to manage pages easily
- 50% faster product updates with tailored backend and automated workflows
- Enhanced scalability — platform ready for future enhancements and new fundraising tools
- Improved customer engagement through AI chatbot and review integration
Closing thoughts
By migrating to Drupal 10 and embracing a user-first design, Big Fundraising Ideas turned their static website into a high-converting, scalable fundraising platform. With CRM integration, fast performance, and simplified content workflows, they now have the digital foundation to support continued growth and innovation.
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