Tags: eCommerce

- READ TIME: 2 min, 55 sec
August 23, 2018 Posted by: Aravindhan Anbalagan
Know the Pros & cons of header bidding for Publishers
What is header bidding? Header bidding, known as pre-bidding or advanced bidding, is a smart technique used in programmatic advertising and is an alternative to the Google “waterfall” model. It allows advertisers to contest in the reserved and unreserved inventory of publ...
- READ TIME: 4 min, 59 sec
February 17, 2016 Posted by: Jeffrey Wisard
If you’re in the eCommerce business,  then you know that social media sites are the go-to place to connect with your audience. A recent study shows that companies have set aside 9% of their marketing budget just for social media. This number is set to grow to 22% in the ne...