7 Digital Marketing Plans To Adhere To For Educational Institutions in 2021
The new year 2021 seems promising with full of hope and vigor. In January, we started checking with our partners and clients to understand their thoughts, beliefs, strategies, and action plans for this year.
According to a few of our esteemed clients, Digital marketing trends 2021 are anticipated to kick off in a big way, as tremendous possibilities are anticipated to open up. Our higher education partners expect the digital marketing strategy for educational institutes to give them a mega boost to overcome the challenges.
We could sum up that the challenge is for digital marketing and admission personnel to ensure that new students' enrollment is not affected. Subsequently, the challenge is also for us to provide a fool-proof marketing plan for our university clients.
Your Drupal website is the platform for your digital strategy for college admissions; therefore, both should be designed and developed to accommodate. Needless to say, that's one of the primary reasons why many universities, colleges, and government institutions pick Drupal over others.
Below are seven digital marketing plans to adhere to for universities in 2021:
All over the world, mobile internet users have surpassed laptop users. Therefore, it is ideal for targeting smartphone users as there are incredible prospective students to tap on. Mobile optimization of your University or educational institution website is the best approach as it is popular among students. If you are in the process of developing a website, then never miss the chance to build it mobile-friendly.
Mobile optimization should top the digital marketing strategy agenda for educational institutes to enjoy a steady flow of student enrollments.
A successful marketing plan for your university or college will never miss out on the SEO part. Search Engine Optimization is not only about boosting your University’s page rankings or winning new enrollments; it is also about enhancing brand visibility. Many things go into play, such as keyword optimization, meta-descriptions, content optimization, design elements, refined headers, internal links, etc. Approach one-by-one to make your Drupal website search engine friendly.
Ever since the pandemic outbreak, regular education across the globe has moved online. Having said that, it is evident for students to find universities online and enroll without physically presenting themselves. The future of digital marketing 2020 witnessed a sudden surge in online enrollments due to the COVID 19 impact.
Approximately 40% of the Universities believed that things would return to normal very soon; but, the 2020-2021 school year has revealed much of the previous school year. Therefore, to support more student enrolments in programs, websites started to provide more virtual tours, live video conferences, and the content entirely substituted the brochures and hard-copy marketing materials.
Make sure that the content is growth-driven, and an audit can help streamline the conversion-oriented approach.
More of us slip and slide away when it comes to link building. Remember to have it as your primary criteria while articulating an effective SEO strategy for the educational institution/university. Most of us believe that good content alone drives traffic; however, the real point is not to wait on the content alone to perform the miracles. Link Building has always supported universities to drive the right targeted traffic to their site. Include a lot of backlinks to engage and retain your web page visitors.
Pick The Perfect Tools To Succeed
Devising the university's marketing plan should include picking the right set of tools to overcome the challenges. Choosing the CMS is part of the procedure, and Drupal would be the best fit. At Drupal Partners, we understand our client requirements well before concluding and suggesting the best for them. Our parameters include reliability and flexibility to provide a user-friendly editorial experience. Our experts are well proficient at guiding you in setting up your website.
Launch Campaigns & Retarget
Launch new campaigns quickly; the competition is spear-headed as everyone is trying to enroll new students through the internet. Retargeting campaigns are cost-effective and provide more conversion rates. Besides approaching prospective students for the educational services you provide, you may also increase your target audience's size. We welcome you for a free 30 minutes discussion to find out new ways of marketing your educational institution in 2021.
Initially, kick start the campaign to spread brand awareness, and in the future, retarget prospective students who considered your university or program an option.
Engage 24/7 with Chatbots
Chatbots are an effective way to tap the prospective students by communicating over the internet 24/7. As a matter of fact, chatbots are a cost-effective, quick, flexible, and reliable medium of communication to convert prospective students. Digital marketing strategy for educational institutes should include chatbots as they can answer queries instantaneously.
There are a lot more that can be added as a digital marketing strategy for educational institutes. However, it needs deep insights before the marketing approach can be finalized. If your institution, college, or university aims for a breakthrough in the online world, get in touch with us today.