Top 19 hacks on how to increase website conversion without Google ads
Google AdWords can be a great way to increase website conversion, but it can also be expensive. If you're looking for ways to increase website conversion without Google Ads, here are 25 hacks that you can use.
Some of these Drupal SEO hacks may require some adjustments to your website design or content, while others simply require changes to your approach to website marketing.
Try out a few of these hacks and see which ones work best for you!
#1. Search Engine Optimization
Optimize your website content for search engines. The first step in website marketing is to increase your website conversion is making sure that your content is optimized for search engines. This means including keywords in your titles, meta descriptions, headings, and body text, as well as optimizing any images or videos on your site.
#2. Discount Coupons and Incentives
Offer incentives to encourage more conversions. One of the best ways to increase website conversion is to offer incentives, such as coupons or discounts, to users who visit your site and take certain actions, like signing up for your mailing list or making a purchase.
#3. Harness Social Media Marketing
Use social media to promote your website. Social media is another great way to increase website conversion, as it allows you to reach and engage with a large audience of potential customers. Try incorporating social media buttons on your website, and sharing content from your site on your social media channels regularly.
#4. Email Marketing
Use email campaigns as a valuable tool for website marketing. Email marketing allows you to reach and communicate with your existing customers, and can help increase website conversion by encouraging them to take specific actions on your site, such as signing up for a newsletter or making a purchase.
#5.Create Own Forums
One of the exciting and useful ways to grab attention is through self-created forums. Come up with general themes or broader issues and turn them into forums that lead to potential clients. It can be anything from entrepreneurship, fitness tips, pet care, or real estate investment tips. Whatever the idea to stir a discussion, the end result is always focused on your services and solutions.
#6. Affiliate Marketing
Hunt for like-minded websites that would appreciate your presence on their web pages and vice versa. This is a great way to build relationships with other webmasters while promoting your website.
Guest posting is another popular and effective way to increase website conversion by building awareness for your brand and increasing visibility on other sites. Consider reaching out to bloggers or publications in your industry, and offer to write guest posts that include a link back to your site.
#8. Video Marketing
Create and share engaging videos that promote your website or products. Video content is a very effective way of website marketing to increase website conversion, as it can help grab users' attention and explain the benefits of your services in a dynamic and engaging way. Consider incorporating video on your site, or sharing your videos on popular video sites like YouTube and Vimeo.
#9. Paid Press Release
Placing paid press releases on news sites and blogs is another great way to increase website conversion, as it can help you reach a wider audience with your message. Look for websites in your industry or niche that allow users to post press releases, and consider investing in a paid release if it will help you reach the right audience.
#10. Influencer Marketing
Identify key influencers in your industry or niche, and partner with them to promote your website. Influencer marketing can be a powerful tool for website marketing, as it allows you to leverage the reach and authority of trusted thought leaders within your industry to increase visibility for your site. Consider collaborating with influencers by guest posting on their blogs, hosting webinars or other events, or partnering with them on content marketing projects.
#11. Customer Testimonials
Integrate user reviews into your website. Customer testimonials and reviews are another great way to increase trust in your brand and convince visitors to convert to your site. Make sure to include user testimonials and reviews on your website and use these reviews in promotional materials like your website's homepage or social media content.
#12. Mobile Optimization
Optimize for mobile. With more and more people visiting websites on their mobile devices, it is essential that you optimize your site for mobile use. This may mean creating a separate mobile version of your site, or simply making sure your website is responsive and easy to navigate on phones and tablets.
#13. Security Badges and Certifications
Build trust with security badges and certifications. If you sell products or services online, you can increase website conversion by proving to customers that their information is secure by displaying badges or certifications related to your industry. For example, you could add security seals from trusted certification bodies like Norton or TrustE on your website.
Implement exit intent popups and other interactive elements. Another great way to increase website conversion is by using interactive elements on your site, such as exit intent popups that appear when a user is about to leave your site. These types of popups can be a great way to engage users and encourage them to convert, so test out different popup forms and see which ones generate the most conversions for you.
#15. Customer Support
Include customer support information on your website. Offering clear and easy-to-access customer support information on your website can also help to increase website conversion by making it easier for users to get the help they need. Consider including a contact form, phone number, FAQ page, or chatbot on your site so that users have multiple options for reaching out and getting assistance.
#16. Optimize Your Checkout Process.
Another thing to consider when trying to increase website conversion is optimizing your checkout process. This can include streamlining the steps a user has to take in order to complete their purchase and setting clear expectations for delivery times, shipping costs, and other details related to the transaction.
#17. Experiment Different CTAs
Test different calls-to-action on your site. One of the best ways to increase website conversion is to test different calls-to-action on your site, such as changing the color or copy of a button or including more than one call-to-action on a page. Keep track of what works best for you, and use this data to continuously refine and optimize your website over time.
#18. Site Speed Optimization
Finally, another important thing to keep in mind when trying to increase website conversion is optimizing the site speed of your website. This may involve reducing image file sizes, using a content delivery network (CDN), or even moving your site to a more powerful hosting plan.
#19. Navigation and Design
Aim for a short and simple website design. Another important thing to keep in mind when trying to increase website conversion is to aim for a short, simple-to-navigate web design that minimizes distractions. This may mean removing sidebar content or navigation elements from your site, as well as prioritizing the most important content on each page so that users can find what they need quickly.
Increasing website conversion isn't easy, but it is vital to the success of your business. Make sure you're committed to continual improvement and adaptive marketing if you want better results in this area.
There are a lot of digital marketing agencies that provide digital marketing services that help to increase website conversion without Google ads. DrupalPartners will help you with your Drupal SEO and other marketing strategies that will positively impact your website’s conversion rate and more importantly, lead to higher sales for your business.
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If you are looking for the best Drupal marketing agency to help you increase website conversion, DrupalPartners can help. We offer customized and flexible solutions alongside Drupal marketing services to fit your business needs, so contact us today to learn more!