Top 7 Drupal Modules That Help Boost Your SEO
Search Engine Optimization (SEO) is an essential part of any website, and the same applies to Drupal as well. Luckily, due to Drupal's prolific community, implementing SEO is a lot easier as there are numerous SEO modules available for it.
However, sorting through numerous modules is a little daunting task, and this blog here intends to highlight the ones that our experts discovered as the most helpful. And, here are our top picks:
Pathauto tops our list as it is the most downloaded module. Users will find it immensely beneficial as it saves their time from manually creating the path/URL aliases. URL/path aliases for the contents (nodes, taxonomy, terms, users) are automatically generated based on configurable patterns.
As the name suggests, the module helps the editors to give more metadata to a website. It will automatically set things like page title and description and custom metatags on a per-page basis. Google's search engine uses this metadata to rank the website in search engine results.
Submodules of this enable the editor to set metadata for things like Facebook Open Graph, Twitter Cards, Google Authorship, and all the Dublin Core attributes.
The page title here refers to the machine title that search engines read, and it is essential for SEO. The node renders the Drupal default title. Page Title enables the editor to take control of the node and produces whatever title name the editor wants. Set up patterns for a title, and with that, the editor can create a unique and relevant title for the content.
Submitting the site map to search engines such as Bing, Google, etc., helps in indexing the website's content. In simple, it lists all the pages of a website. The XML Sitemap module automatically creates a sitemap in an XML format, and it is then submitted to the search engines. When there is a change in the content, it can be re-submitted anytime hassle-free.
By installing the search 404, an editor enters a URL that renders a 404 page. As a result, it is automatically guided to the internal site search with the related term in the URL.
How does it help?
Any visitor would lose interest in navigating further when they see the 404page. Search 404 module helps get over this issue. It also prevents the bounce rate, which is a standard search engine uses to rate a website's quality.
The redirect module lets redirect to a different page without damaging the rankings of the pages. Simply put - when the editor makes a change to an article, which changes the context of the URL, you can easily redirect the users to the new URL.
With Google Analytics, it is easy to monitor and track a website's traffic. It provides an in-depth understanding of any site. The Drupal Google Analytics module effortlessly integrates your Drupal site with Google Analytics. Once it is done, it is easy for the editor to track results in a jiffy.
The above-said modules top the list as they are very useful from the editor/administrator standpoint. On the other hand, these are the most accessed Drupal modules for the betterment of a Drupal website. For more insights on Drupal module developments, we welcome you to talk to one of our experts here!