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January 27, 2023 Posted by: Immanuel Navin

Drupal as a Marketing Automation tool: Why it works and how to get started?

Drupal as a Marketing Automation tool

In recent years, the need to automate marketing tasks has become evermore essential. With so many customers expecting almost instant information and decisions, it is important that businesses have the right tools in place to meet those demands. Drupal can play a vital role here as a powerful marketing automation tool capable of delivering data-driven customer experiences on any digital platform quickly and effectively – but how exactly does it achieve this?

In this blog post, we’ll take you through why Drupal works as an effective marketing automation tool and provide a step-by-step guide on getting started with its platform for your business strategy.

What is Marketing Automation?

At the most basic level, marketing automation is defined as ‘the use of software and technology to streamline, automate and measure marketing tasks’. As such, it can help take your business operations to the next level by automating daily and repetitive tasks in order to free up time for more important activities. This might include automated email campaigns, social media posts, website content creation, and more.

So why is Drupal suitable as a marketing automation tool?

Drupal is an open-source content management system (CMS) and web application framework – it can be used to create any type of digital experience from simple websites to complex applications. What makes Drupal so special for marketing automation is that it is incredibly versatile and can integrate with a multitude of systems and platforms. This means that businesses can create highly personalized, data-driven experiences for every customer without having to switch between different tools.

For example, Drupal’s web services API allows developers to easily leverage existing data from other applications such as CRMs and ERPs in order to deliver highly personalized content on your website. Additionally, Drupal can be used to automate tasks such as email campaigns and social media posts in order to keep customers up-to-date with the latest happenings at your business.

The benefits of Automated Marketing with Drupal 9

Drupal 9 is the latest version of Drupal and offers even more features and benefits for marketing automation than its previous versions.

These include:

Improved scalability –

Drupal 9 can handle large amounts of data in order to meet growing customer demands. This increases performance and provides a better user experience.

Streamlined development processes –

Drupal 9’s new concept of “headless CMS” makes it easier and faster to develop web applications. This means businesses can create more efficient marketing campaigns in a fraction of the time.

Enhanced security

Drupal offers a range of features that protect user data such as two-factor authentication and encryption to ensure customer information is kept safe.

Optimized customization –

Drupal 9 allows developers to easily customize the platform according to their needs, allowing businesses to create stunning, personalized customer experiences.

How to get started with Drupal for marketing automation

Getting started with Drupal for marketing automation is surprisingly easy. Here are some simple steps you can take:

1. Research and plan your strategy:

As with any marketing campaign, it is important to do your research first in order to ensure that you are targeting the right customers with the right message. Consider what type of content you want to create and which platforms or channels will deliver the best results.

2. Install Drupal:

Next, you’ll need to install Drupal on your server as the base of your marketing automation efforts. If you are new to Drupal be sure to check out our guide on how to get started with Drupal in 10 easy steps.

3. Configure modules and integrations:

Once you’ve installed Drupal, you can start configuring modules and integrations in order to automate tasks such as email campaigns or social media posts. This can be done through the admin interface or alternatively, you may want to enlist the help of a Drupal developer for more advanced configurations.

4. Start creating data-driven content:

Finally, you’ll be ready to start creating personalized content on your website or other digital platforms. Drupal’s web services API makes it easy to leverage existing data from third-party applications in order to deliver tailored experiences for every customer.

By following these steps, you should have a good foundation for getting started with marketing automation using Drupal. If you need any additional guidance or advice, be sure to check out our Experts section for more in-depth information.

#Learn about module development: Custom Module Development

Drupal 9's Top Modules for Marketing Automation

There are a range of modules available for Drupal that make it easier for businesses to automate their marketing activities. Here are some of our top picks:

Mailchimp –

This module integrates with the popular email service provider, allowing marketers to quickly and easily set up automated campaigns such as newsletters or promotions.

Google Analytics –

This module integrates with Google Analytics and allows you to track website performance easily. This provides valuable insights which can then be used to focus your marketing efforts on the channels that are most effective.

Social media –

The social media modules such as Twitter, Facebook, and Instagram allow businesses to schedule automated posts across multiple platforms in order to reach more customers.


The SEO modules available for Drupal provide tools that make it easier to optimize your website content and improve visibility on search engines.

Automated webforms –

These modules allow you to quickly create automated web forms which can be used to capture customer data such as emails or contact details. This data can then be used to target customers with personalized content or offers. By leveraging these modules, businesses can easily take advantage of Drupal 9’s marketing automation capabilities and create a powerful marketing strategy that will help them reach their goals.

Drupal 9 Modules for Marketing Automation: Top 5 must-haves for your website

With Drupal websites, you can enhance your marketing process and take advantage of real-time sales alerts, bulk data management capabilities, advanced email reporting options and the right automation module. Now let’s explore some outstanding modules that will help streamline your marketing efforts!

Webform –

This module makes it easy to create and manage web forms, allowing you to capture customer data such as emails or contact details. This data can then be used to target customers with personalized content or offers.

HubSpot -

This module integrates with HubSpot, allowing you to sync customer data from your website and track marketing performance. It also makes it easy to create custom forms and landing pages that can be used for lead generation.

Google Tag Manager –

This module allows you to easily configure Google Tag Manager on your Drupal website, making it simple to track and analyze performance data.

Marketo MA -

This module integrates with Marketo to enable advanced marketing automation capabilities. It also allows you to easily track customer behavior and analyze performance data.

Pardot -

This module integrates with Pardot, a powerful marketing automation platform that helps businesses automate campaigns and manage customer data.


By leveraging these modules, you can easily maximize the potential of Drupal 9’s marketing automation capabilities and create an effective strategy for reaching your goals. With the right modules in place, you can make sure that your marketing efforts are as effective as possible.

We hope this article has provided a useful overview of the top modules for marketing automation in Drupal 9. If you need any additional advice or guidance, be sure to reach out to our Experts for more in-depth information. Good luck!